Real Madrid superstar Cristiano Ronaldo has partnered with consumer electronics company Monster to launch�ROC Live Life Loud: a new company and brand offering an exclusive lifestyle electronics collection floated by Ronaldo.
These include headphones (either on-ear, in-ear, or over-ear) and a floating Bluetooth speaker. Buying into Ronaldo’s brand doesn’t come cheap though, with prices starting at�$169.95 for the�wireless in-ear headphones and going all the way up to�$299.95 for the�over-ear version.

For Monster, the partnership seems designed to replicate the company’s success with the Beats by Dr. Dre line it helped produce � a range of headphones that�eventually morphed into Beats, purchased by Apple in�May last year for $3 billion.

The company’s success was helped in no small part by�endorsements from celebrities, and Ronaldo is about as big as any megastar out there. The 30-year-old Portuguese is arguably the world’s most popular athlete, with 37 million followers on Twitter and 105 million on Facebook.

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