Popular rapper, Kanye West is currently trying to expand his Yeezy brand to cover cosmetics.

This instantly means the famous lyricist is set to enter a business competition with his wife, Kim Kardashian West, and sister-in-law, Kylie Jenner, who are already in that sector.

According to fresh legal docs, West’s company recently filed for a “Yeezy” trademark to cover products like makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes.

The report added that the rapper will also be delving into hygienic products such as toothpaste, deodorant, and even scented pine cones and aromatherapy pillows.

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Kanye Omari West is an American rapper, singer, songwriter, record producer, entrepreneur and fashion designer.

West is among the most critically acclaimed musicians of his generation, with his music having spanned a broad range of styles, incorporating an eclectic range of influences including hip hop, soul, baroque pop, electro, indie rock, synth-pop, industrial, and gospel. Outside of his music career, West’s success in the fashion industry has led to him being recognized as one of the most influential pop culture figures of his generation.

Kanye Omari West was born on June 8, 1977, in Atlanta, Georgia. After his parents divorced when he was three years old, he moved with his mother to Chicago, Illinois.

His father, Ray West, is a former Black Panther and was one of the first black photojournalists at The Atlanta Journal-Constitution. Ray West was later a Christian counselor.