He has broken a record as having the most impactful campaign ..In essence he BROKE THE INTERNET after featuring in Calvin Klein briefs..
According to WWD, the designer brand has amassed 3.6 million followers across its social media channels ever since Justin was unveiled as the face of its Spring campaign.
The campaign’s hashtag #mycalvins generated 1.6 million Twitter mentions in the first 48 hours; that’s five times the amount of #breaktheinternet mentions that Kim Kardashian and her bare derriere accumulated for Paper Magazine.
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