
D’banj and Don Jazzy
Popular Nigerian singer D’banj has come out to reveal what led to the success of Mo’Hits Records.
He recently had his say while speaking during an interview with Adesope, and fans have been reacting.
According to him, power perception was at play because he and Don Jazzy intentionally crafted a narrative that positioned him as the silent force behind the movement, even though they both were equal partners.
D’banj added that he and Don Jazzy eventually made the conscious decision to let the beat maker take on the mystery role, and the move worked wonders for their careers.
“At the time, they didn’t nominate Mo’Hits for awards despite our success.We realized we were the only label heads who were also the artists and producers. So we needed people to fear us.
Every time I whispered in his ear on stage, we weren’t saying anything. It was branding. We trusted each other enough to play our roles. Jazzy didn’t need to talk – his presence said everything.
I bowed down to him publicly — on purpose. That moment changed everything. People started thinking he signed me. They didn’t know it was a 50-50 partnership.”
WOW.