Rihanna Suffers $36 Million Loss as Fenty Fashion Shuts Down

Global superstar and business mogul Rihanna has reportedly faced a $36 million setback after her luxury fashion label, Fenty, ceased operations. The brand was launched in collaboration with French luxury giant Louis Vuitton Moët Hennessy (LVMH).

Recent financial filings from her UK-based company, Denim UK Holdings, show that Fenty struggled with significant losses before officially closing in 2021.

Rihanna, 37, made history in 2019 by becoming the first Black woman to lead a brand under LVMH. Despite this historic milestone, the label faced challenges staying profitable, particularly as the COVID-19 pandemic disrupted production across Europe.

The documents reveal that Rihanna invested roughly €29.9 million (around $34.8 million) into the venture, while LVMH matched the investment. The brand operated under the name Project Loud France, inspired by Rihanna’s 2010 album Loud.

Although Fenty generated considerable hype at launch, its luxury pricing made it inaccessible to many of Rihanna’s fans. Some items, such as a $1,000 denim jacket and an $810 corset dress, were seen as prohibitively expensive compared to her more affordable and successful ventures, Fenty Beauty and Savage X Fenty.

By 2021, Rihanna and LVMH decided to close the fashion house and shift focus toward her highly profitable beauty and lingerie lines. In a joint statement, they said: “LVMH and Rihanna reaffirm their ambition to concentrate on the growth and long-term development of the Fenty ecosystem, focusing on cosmetics, skincare, and lingerie.”

Even though Fenty Fashion did not succeed, Rihanna’s impact on the global beauty and lifestyle market remains immense, showing that even major setbacks cannot diminish her entrepreneurial influence.