Last week, Nestlé Nigeria unveiled radio host Toke Makinwa as the brand ambassador for one their products, Maggi
Makinwa’s deal with Neslté runs into millions.
She will specifically campaign for one of the Maggi brands, Maggi Chicken.
Toke confirmed the deal
Yes it’s true, I will be the new face of Maggi.
Sources tell us that Nestlé was actually looking at picking another radio OAP Toolz and were possibly in talks with her but eventually settled with Makinwa because of one simple thing – the latter is married.
Maggi’s brand has to associate with a family woman, you know, someone who basically cooks for a family. Toke is married, Toolz isn’t.
“It’s not rocket science”, our source said.
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