Super Bowl 2024 Was The Most Watched Super Bowl Of All Time – Nielsen and Adobe Analytics

The Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.4 million viewers, the highest number of people watching the same broadcast in the history of television.

Recall that the Chiefs, flanked by support from Taylor Swift for her tight-end boyfriend, Travis Kelce, defeated the San Francisco 49ers 25-22 in a gripping overtime win to merge victorious in the Super Bowl in Las Vegas.

According to Nielsen and Adobe Analytics, the Kansas City Chiefs’ 25-22 overtime victory versus the San Francisco 49ers on Sunday averaged 123.4 million viewers across television and streaming platforms.

And that shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over the Philadelphia Eagles with a 7% increase.

WOW.