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Brands Only Endorse Controversial People Nowadays – John Njamah

John Njamah and his wife

John Njamah and his wife

Nollywood actor and filmmaker, John Njamah has come out to blast the criteria for choosing brand ambassadors in Nigeria.

He recently had his say via his social media page, and Nigerians have been reacting.

According to him, it is annoying that brands no longer consider the moral and intellectual credibility of people before bringing them onboard, rather they pick controversial people and give them ambassadorial deals.

He added that the only things needed to get endorsed nowadays are being controversial, going viral for the wrong reasons, getting butt enlargement surgeries or posing naked on social media.

His words, “Gone are the days when they make you brand ambassador because you are good at what you do, intelligent and speak intelligently… these days all u need is to be controversial, be popular for the wrong reasons, go naked, and an extra bum, be flippant.. and you will be endorse. sad!”


Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.


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