German sports giant Adidas on Thursday (Aug 13) agreed a sponsorship deal with NBA superstar James Harden Who also happens to be Kloe Kardarshians present boo was reported to be worth US$200 million in a major blow to heavyweight rivals Nike.
The contract for the 25-year-old Houston Rockets star takes effect from Oct 1 and is understood to span 13 years. Adidas said it would not divulge the value of the long-term deal although American sports network ESPN claimed it was worth US$200 million.
�From the start of this partnership, Harden is going to play a role in the worldwide promotion of Adidas which will coincide with the start of the new NBA season,” said a spokesman. �He will also have a key role in creating and developing a line of sports shoes and clothing.”
Last year, Adidas announced a 10-year link-up with English Premier League giants Manchester United worth a minimum �750 million. The group is also attempting to re-establish its foothold in North America in the face of competitors, Nike and Under Armour.
Looks to me like Khloe just hit the jackpot on this one
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