Joe EL’s profile has been rising steadily since the release of “You are in love” which is arguably the Best RnB song of 2014 in Nigeria, he has gone ahead to release ‘Fade Away‘, ‘Oya Now‘, and now ‘Hold On’, with 4 brand new videos to show for them. He’s obviously the fastest growing artiste in this quarter of the year, This video places him at a very comfortable place in the industry, putting a stop to every thought of a riff between him and his look alike, and sound alike, who also happens to come from Benue “Joe El’s mother’s home town”.
Legendary Music Video Director, Clarence Peters does justice to the song, creatively aligning the lyrics and the rhythm to the picture of the song. Produced by Grammy Award winning Hakim Absulsamad.
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