With his newly released debut album still climbing charts and breaking boundaries, Joeboy drops a new music video for a track titled ‘Focus’ off the impressive project.

Focus is a song about unrequited love and a romantic interest not being straightforward about their intentions with you

– JOEBOY says, noting that the lyrics were based on situations experienced by one of his producers during the making of his debut album Somewhere Between Beauty & Magic.

Joeboy continues his ascent with his debut album, “Somewhere Between Beauty & Magic”, a celebration of love in its myriad forms.

Working on this project was life changing — I met a version of myself I never knew before

JOEBOY says of the project, recorded over the last year with a team of producers including such notables as Dëra, BeatsbyKO, Killertunes and E Kelly.

The plan was to come up with a title that best describes love, without actually using the word love, hence Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic.

Today the singer shares another exciting music video to thrill his fans and the new gathered audience.

Focus music video is a short movie, directed by Dammy Twitch. The singer and video producer captured the song lyrics in the visual below and also promoted “Don’t Drink & Drive..”

Press Play & Enjoy the Vibe!