Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian artistes can continue to monetise their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms
the statement states.
The statement reads further:
As was originally conceptualised, the ambassador ship will continually evolve to accommodate new talents and cater for diverse segments. This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family.
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