Jude Engees, CEO of Square Records and official video director of Square Records explains to Hip Hop Magazine why they/he won’t sign any other artiste unto Square Recs.
I don’t know about Peter and Paul but me personally I won’t sign any artiste until P-Square stops singing, that is the same thing I said when you asked me why I’m not shooting videos for other artistes, everyone that comes under this umbrella will start comparing.
Let me give you an example, one of the issues we face is that, when you bring in an upcoming artiste who has not being invited to even play just one show and you’ve spent like 15 million on that artiste without even signing like you said and the person wakes up to say he wants to have the car P-Square is driving, the house P-Square is living in, then you’ll wonder like wait a minute, even if I have all these things and I give him, am I motivating him? Am I giving him things that’ll make him hustle hard? If he has everything he wants will he still struggle?
So that’s one of the reasons I don’t want to, it’s kind of a human nature thing, once the person comes he’ll start asking ‘no be the same song dem dey sing I dey sing too? ‘The person won’t ask how long it took these guys to get this far and what it took to achieve all these things? The person will just be like ‘check level now, I shouldn’t be roaming on the street, I should be maintaining, driving the same car and having big things.
That’s the reason why in managerial aspect and even shooting videos, people will definitely want to compare, so because of that I made up my mind that I’m better off on my own. Giving you a car and a house is not the issue but when you don’t have anything now and you are demanding for these things, I don’t think if you have 1 million, I’ll be able to talk to you
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