This year’s SBC Digital Summit Africa, which will be held virtually due to the ongoing pandemic, will provide comprehensive analysis of the betting and gaming industries in Africa, which is one of the fastest-growing markets for the sector, and so it will give participants the chance to understand this fast-changing market and see where the opportunities lie for them.
It is scheduled for 6-7 October 2020, where there will be more than 60 expert speakers, featuring executives from betting companies operating in Africa, marketing experts, regulators and other related industry speakers. These speakers have a vast amount of knowledge on the conditions needed to be successful in the African betting markets. Before the pandemic hit, Africa had some of the fastest-growing economies in the world, while the combination of stable political conditions and the growth of technology meant that entrepreneurs could finally plan for the future without having to worry about political upheaval or the lack of technology slowing down their growth. The economic growth across most countries in Africa also meant that there was a growing middle-class with disposable income, which created the perfect customer base for betting companies to target. Despite the pandemic, Africa remains an attractive market for betting operators, as smartphone usage is still rising, mobile money transactions have their biggest market globally in sub-Saharan Africa, and international broadcasters make it possible for youngsters to follow international sporting events, making it easier to bet on them as well. At the same time, countries like Nigeria, Tanzania, South Africa and Ghana have created regulated markets where it is possible for online betting operators to obtain a license and set up operations. Other African countries have also made gambling legal, even though online gambling is still not permitted.
Given that SBC Digital Summit Africa will look at the current and future opportunities in the betting and gaming markets in Africa, experts from casino Winz say it is very important for operators to participate in such events, as they can gain the knowledge and analysis required to be able to make a success of their investments and businesses in Africa. The event is likely to dive deep into topics such as the markets with the highest growth potential, the sports that are the most popular with the local population, the countries where international operators are likely to be most welcomed, and the future for Africa’s bookmakers, among other issues, making this event vital for anyone wishing to understand the betting landscape in Africa.
Former Nigeria striker and brand ambassador for Interwetten, Yakubu, will open the conference through an exclusive digital interview, which will be followed by a regional breakdown of the various regulated markets in Africa. The first day will focus on East Africa, with senior executives providing updates on the latest developments and opportunities in those markets, after which focus will turn to West Africa, where a panel with the CEOs of some of the biggest betting operators in Africa will deliver an update on the market and the regulatory conditions. Day two will look at some of the technological and regulatory challenges facing African betting operators, while also exploring the prospects for online casinos and lotteries. Along with these panel discussions and interviews, the event will also have an interactive product display area, with leading suppliers showing off their latest innovations and products designed for African markets, along with digital roundtables aimed at making it easy for participants to connect and be able to discuss potential partnerships and business opportunities with each other. This digital summit is the place to be if you are even slightly interested in the African betting and gaming markets.
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