The Chief Customer Officer MultiChoice Nigeria, Martin Mabutho, has come out to give reasons why the 4th edition of BBNaija will take place in Nigeria and not South Africa.
He also said that the prize money for the 4th edition of BBNAIJA will be N45million, an amount that is bigger than what winners went home with in previous seasons.
Asked why the location was Naija this time around he said, “It made sense that we bring it here. The first one we did was See Gobe, and Double Wahala last year eclipsed See Gobe …it was completely flawless. Now at that state we said there’s no doubt that bringing the show to Nigeria would be the right decision. It would be worth the investment and it’s exciting for us. Corporate Nigeria and sponsors have latched onto it in a big way so in my view, it’s going to be bigger than all the shows we have ever done.”
On this year’s sponsor, “For this season, Bet9ja has an option to renew. We have had different sponsors in the past and it depends on what their priorities for the season are.”
On if another host will be assisting Ebuka, “We had two hosts for the first one Big Brother Nigeria – Michelle Dede and Olisa Adibua. So let’s see what happens with this one.”